Managing your time when starting up or running a small business or non-profit is essential. It is rather easy to spread your day-to-day activities throughout ten different spheres, leaving you overworked, underpaid and possibly not getting any real value in the end. Consequently, every small business owner or non-profit director should consider outsourcing a few of your departments. Let me give you four benefits and advantages of outsourcing your marketing:
1. Steady Results
A key feature of outsourcing your marketing department is the knowledge that its success will not suffer because of staff problems. You won’t have to worry about key employees leaving the company or going on paid leave. Obviously, Social Media Marketing does not care about these factors and someone must cater to the audience consistently. This is why you would hire the marketing agency. In addition, you are hiring experts, which already have the design tools necessary for success. And the best thing is that you would be paying a predetermined price, to take advantage of already proven strategies, to a single agency. As a comparison, if you would have to hire a complete department, the hiring costs would be much higher.
In most cases, hiring an agency would is a cost-effective, no-brainer decision.
2. Third Party Insight
As a small business owner or a non-profit director, you are the one person that fully knows in depth what products and services you offer. However, often it is impossible to shift your perspective
and try a new marketing approach. A marketing agency (the third party) in those relationships will easily be able to pinpoint possible gaps in your previous marketing strategy as well as show you new approaches you could take.
3. Up To Date Expertise
It is possible your small business or non-profit has a variety of different activities and its main purpose is certainly not related to the marketing world. However, failing to market could hurt your exposure in the long run. A marketing agency’s business is fully focused on staying ahead of the game, being aware of new trends, new models and learning new skills which will enable them to deliver the results you have signed a contract for. For example, Social Media Marketing is one of the fastest developing industries, and a lack of insight on how it works, what channels you should be using, etc., could eventually hurt your bottom line.
4. Enable Yourself to Focus On Other Things
Probably the most important benefit you would gain out of outsourcing your marketing department is the fact that you would have much more free time on your hands. It would be much easier to develop your product and services when you are given regular reports (analytics) on how they are performing with different audiences. Don’t forget the risk of the agency not doing their job properly is there, however, their contract will be bound to delivering end results. If the marketing department is unable to cover their part of the responsibilities, you are always in your right cancel the retainer and try a new approach.
~Jonathan Moran
